Earlier this month, in mid-May, Kestrel girls, Liz and Meg made the venture to the other side of the world, literally! There, they attended the Tradewinds Asia Conference. The trip was a great experience as the girls had the chance to meet with some of NK’s long-time dealers of the Kestrel products. On one of their first days in Asia, Liz and Meg sat down with a dealer who sells to the poultry farming market. They learned that these farmers were using the Kestrel 1000 through 3500 to measure the wind breaks to improve feed efficiency. It was a great opportunity to meet with this dealer and learn more about the poultry market and how the Kestrel meters apply. They also met with a few other dealers in different markets hearing some interesting feedback about how Customs work in Thailand.
Next, the girls were off to Singapore! What a beautiful city! In addition to meeting several U.S. Commercial Service representatives, they were able to meet with some Kestrel dealers in Singapore and hear more about their individual businesses and how they operate. It was especially exciting because Liz had the chance to inform all of the dealers of our new products, in particular, the new Kestrel 4400 Heat Stress Tracker! It sounds like this product can definitely be of use in Asia for both the military and athletic market. The Kestrel 4400 measures WBGT (wet bulb globe temperature). a measurement that combines humidity, radiant temperature (what the black globe measures), and air temperature. This measurement can indicate when conditions become too hot to work in, potentially causing heat stress or a heat related illness. In both Thailand & Singapore, the temperature was well over 90 degrees Fahrenheit while Liz and Meg were visiting, so it sounds like the 4400 will fit right in.
To end the trip, Meg and Liz had the chance to attend a reception held at the US Ambassador to Singapore’s residence and even were able to meet the Ambassador himself. Overall the trip was a great success, each of the U.S. Dept. of Commerce Reps were very excited about the Kestrel product, some of them even asked for more information to share with friends or family that they thought may want to buy one.
Meg (on left) and Liz (on right) with one of their dealers at the Tradewinds Conference in Asia.